Product Differentiation
Full Circle Planters are different from our competitor in several ways. First, our pots are used largely in retail settings, and also have the potential to be given as gifts. Full Circle Planters have a compostable paper packaging that allows customers to handle and gift the pots without being in direct contact with the organic matter. They can easily compost the paper afterwards. We are also looking into the idea of having seeds from native plants imbedded into the paper, so that the paper could be planted in their gardens as well. Unlike our compeditors, we are proud to say we use natural binders such as peat or wood fiber.
Full Circle Planters are different from our competitor in several ways. First, our pots are used largely in retail settings, and also have the potential to be given as gifts. Full Circle Planters have a compostable paper packaging that allows customers to handle and gift the pots without being in direct contact with the organic matter. They can easily compost the paper afterwards. We are also looking into the idea of having seeds from native plants imbedded into the paper, so that the paper could be planted in their gardens as well. Unlike our compeditors, we are proud to say we use natural binders such as peat or wood fiber.